Outdoor advertising research papers

billboard advertising research

A face-to-face interview survey is conducted on person who live in Sivas city and who are selected with non-random sampling. What outdoor manifestations do outdoor advertising have in different cities of India with regard to the economic, political and religious structure and position of these cities?

Outdoor advertising research papers

The present study is aimed to investigate the content and form of outdoor advertising Indian cities in order to read the characteristics of Indian society and manifestations of these advertisements. SPSS As a result, advertising in general and outdoor advertising, in particular, is widely seen in urban areas. A face-to-face interview survey is conducted on person who live in Sivas city and who are selected with non-random sampling. It is an aspect of reading, outdoor manifestations in that the society. However, awareness of outdoor advertisement amongst some people is relatively low. India, because of its size, population, history and composition of different ethnic and religious groups and strategic position, apart from its political, cultural, social, religious, and economic special position, has a particular Respondents also stated that outdoor advertisements contribute to the cityscape in terms of variety and beauty, and they do not pollute the environment. Through field observations and library studies, we will investigate and analyze the presence form and content of outdoor advertising in three Indian cities with political, economic and religious features, and finally we will discover manifestations of outdoor advertising in India through the obtained reviews and tables. Data were analyzed by using T-test, variant analysis and factor analysis. What outdoor manifestations do outdoor advertising have in different cities of India with regard to the economic, political and religious structure and position of these cities? The result of the analysis shows that people generally have positive opinions about outdoor advertisements. In particular, amongst consumers with higher educational and income levels, outdoor advertisements are becoming striking and their visibility is increasing.

Indian cities are no exception to this fact, so that some emphasis and reflection can reveal manifestations of urban landscape behind outdoor advertising. India, because of its size, population, history and composition of different ethnic and religious groups and strategic position, apart from its political, cultural, social, religious, and economic special position, has a particular Data were analyzed by using T-test, variant analysis and factor analysis.

The result of the analysis shows that people generally have positive opinions about outdoor advertisements. SPSS In particular, amongst consumers with higher educational and income levels, outdoor advertisements are becoming striking and their visibility is increasing.

Respondents also stated that outdoor advertisements contribute to the cityscape in terms of variety and beauty, and they do not pollute the environment.

outdoor advertising pdf

Outdoor advertising in Indian cities is in accordance with social, economic, cultural, and political structures of life of Indian people in terms of form and structure. However, awareness of outdoor advertisement amongst some people is relatively low. Through field observations and library studies, we will investigate and analyze the presence form and content of outdoor advertising in three Indian cities with political, economic and religious features, and finally we will discover manifestations of outdoor advertising in India through the obtained reviews and tables.

Literature review on outdoor advertising

In particular, amongst consumers with higher educational and income levels, outdoor advertisements are becoming striking and their visibility is increasing. Through field observations and library studies, we will investigate and analyze the presence form and content of outdoor advertising in three Indian cities with political, economic and religious features, and finally we will discover manifestations of outdoor advertising in India through the obtained reviews and tables. The other research aims are to designate the status of outdoor advertisements among the advertisement instruments which are thought to have an effect on the purchasing behavior of consumers and to determine the effects and dimensions of outdoor advertisements. The research also attempted to specify the different characteristics of outdoor advertisements in comparison to other advertising instruments. Respondents also stated that outdoor advertisements contribute to the cityscape in terms of variety and beauty, and they do not pollute the environment. The result of the analysis shows that people generally have positive opinions about outdoor advertisements. They think that outdoor advertisements are more eye-catching and creative when compared to other advertisement types and their physical size lends them an effective visual impact. India, because of its size, population, history and composition of different ethnic and religious groups and strategic position, apart from its political, cultural, social, religious, and economic special position, has a particular In today's world, outdoor advertising is largely present in urban areas due to conjoining with all the needs of society, i. It is an aspect of reading, outdoor manifestations in that the society. However, awareness of outdoor advertisement amongst some people is relatively low.
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Outdoor advertising Research Papers